Journal
Notes on design, brand and building for the web.
Working notes rather than thought leadership: things we have learned on projects, written down while they are still fresh.
Colour that survives a screenshot
Your palette will mostly be seen second-hand: compressed, screenshotted, re-shared. Design for that.
The brief is the deliverable
The most valuable thing we hand over is often written before any design starts.
Type at speed: choosing a face that survives motion
A typeface that looks superb static can fall apart the moment it moves. What to check before you commit.
Your homepage should not explain everything
A homepage that answers every question is a homepage nobody finishes. Its job is to make one promise well.
Designing for slow scroll
Smooth scrolling is not decoration. Done properly it changes how much of a page people actually see.
What a brand system actually needs
Most brand guidelines are too long to read and too vague to use. The useful ones answer questions rather than…