Italcasa have been bringing Italian furniture into Detroit homes since 1985, across work that ranges from sourcing a single piece to fitting out a whole property. One page could not hold that.
What we built
The site is organised around six distinct routes — Furniture Curation, Interior Design, Kitchen & Bath, Brands, Commercial and Staging — because a developer specifying a building and a homeowner buying a sofa are not the same visitor and should not land in the same place.
Each route carries its own positioning, and the spine of the argument is the friction Italcasa remove: curated sourcing, specification support, then logistics and installation. Client testimonials and an FAQ answer the questions that were otherwise arriving by phone, and a products catalogue is staged in the structure ready to switch on.
